Channel 4 Presents First British TV Show with AI Presenter
londen, dinsdag, 21 oktober 2025.
On Monday evening, Channel 4 made history by broadcasting a documentary featuring an AI-generated presenter. The programme, ‘Is AI Taking Over My Job?’, examined the impact of AI on various professions, including journalism. Although the AI presenter appeared realistic, Channel 4 emphasised that AI is not yet capable of replacing the depth and nuance of human journalism. The broadcast concluded with the revelation that the presenter was an AI creation, which sparked surprise and concern among many viewers.
A Historic Broadcast
On Monday evening, Channel 4 made history by broadcasting a documentary featuring an AI-generated presenter. The programme, ‘Is AI Taking Over My Job?’, examined the impact of AI on various professions, including journalism. Although the AI presenter appeared realistic, Channel 4 emphasised that AI is not yet capable of replacing the depth and nuance of human journalism. The broadcast concluded with the revelation that the presenter was an AI creation, which sparked surprise and concern among many viewers [1][2][3].
Technology and Application
The AI presenter, named Aisha Gaban, was produced by AI fashion brand Seraphinne Vallora for Kalel Productions. She used machine learning models to synthesise the face, voice, and physique of the presenter. The AI presenter introduced segments, conducted interviews, and reported from various locations, convincing many viewers of her authenticity [4][5][6].
Impact on News Production and Consumption
The introduction of an AI presenter has both advantages and disadvantages. A significant advantage is the ability to produce news broadcasts quickly and cost-effectively. According to Nick Parnes, CEO of Kalel Productions, it is becoming increasingly economical to use an AI presenter instead of a human presenter [4]. However, there are also concerns about the potential impact on employment. A survey of 1,000 British business leaders showed that 76% of respondents have already deployed AI for tasks previously performed by humans, and 41% reported that AI implementations have led to reduced hiring [7].
Ethical Considerations
The Channel 4 broadcast has also raised several ethical questions. There are concerns about the potential for deepfakes and how they could be used to spread disinformation and undermine trust in media. Louisa Compton, head of news and current affairs at Channel 4, stated that the broadcast adheres to editorial guidelines for the ethical use of artificial intelligence. She emphasised that Channel 4 remains committed to high-quality, verified, impartial, and reliable journalism, something that AI is not yet capable of achieving [2][3][4].
Reactions from Viewers and Experts
Viewer reactions ranged from amazement to concern. Some viewers compared the broadcast to an episode of ‘Black Mirror’, a series that focuses on the unintended consequences of technological progress. On social media, there were viewers who were ‘genuinely terrified’ by the realistic AI presenter [2][5]. Dr. Tom Rustom, who appeared on the programme, discussed the impact of AI on his own work and the potential future implications for various professions [5].