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GenIArt Wins AI Film Award with Fully AI-Generated Rap Video

GenIArt Wins AI Film Award with Fully AI-Generated Rap Video
2025-06-12 journalistiek

cannes, donderdag, 12 juni 2025.
The GenIArt collective has won the AI Film Awards at the international film festival in Cannes 2025 with their 100% AI-generated rap video ‘Croquette Crew’. This achievement showcases the growing capabilities of AI in the creative industry and offers a glimpse into the future of filmmaking. The video demonstrates how advanced machine learning algorithms can be used to create both texts and visual elements, opening up new possibilities for artists and technologists.

GenIArt Wins AI Film Award with Fully AI-Generated Rap Video

The GenIArt collective has won the AI Film Awards at the international film festival in Cannes 2025 with their 100% AI-generated rap video ‘Croquette Crew’. This achievement showcases the growing capabilities of AI in the creative industry and offers a glimpse into the future of filmmaking. The video demonstrates how advanced machine learning algorithms can be used to create both texts and visual elements, opening up new possibilities for artists and technologists [1].

Technology and Creativity

The AI-generated rap video ‘Croquette Crew’ uses advanced machine learning algorithms to generate the rap lyrics and visuals. This technology allows artists and technologists to push creative boundaries and discover new forms of expression. The GenIArt collective, consisting of a group of artists and technologists, has expressed their joy at the creative possibilities offered by AI and the recognition they deserve [2].

Impact on Filmmaking

Winning the AI Film Awards with ‘Croquette Crew’ underscores the increasing role of AI in filmmaking. Filmmakers and producers see the potential of AI to reduce production times and costs, which is particularly important for small and independent filmmakers. According to a 2024 study by CVL Economics, 77% of the 300 surveyed industry leaders have started using AI to reduce roles, especially in VFX, sound engineering, and concept art [3].

Benefits and Ethical Considerations

The integration of AI into filmmaking brings both benefits and ethical considerations. Benefits include reduced production times and costs, which broaden access to filmmaking for a wider group of people. However, the increase in AI-generated content also raises concerns about its impact on the job market and the authenticity of creative works. A 2024 study estimates that 204,000 Hollywood roles, particularly in VFX and post-production, are at risk due to the adoption of AI technology [3].

Future Perspectives

The future of filmmaking with AI appears promising but requires a balanced approach. Events such as the AI Summit of the American Society of Cinematographers (ASC) help professional creative workers better understand how AI can be integrated into traditional workflows, while also addressing the ethical aspects of AI use [4]. The GenIArt collective has announced plans for a world tour featuring live performances of AI generation, offering a glimpse into future applications of AI in the entertainment industry [2].

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