Media Professionals Integrate AI into Their Practice
Gent, donderdag, 22 mei 2025.
During the AI Media Barometer 2024, held in Ghent, discussions focused on how media professionals are increasingly employing generative AI in their work. This not only adapts existing methods of news production but also raises questions about ethics and authorship. The event underscored the need for media literacy and critical thinking within journalism, especially as technology continues to evolve. This change could significantly alter how news is consumed and processed and demands a reassessment of responsibilities within the sector concerning technology use.
The Rise of Generative AI in Journalism
The AI Media Barometer 2024 revealed that media professionals are increasingly utilising generative AI, not only for sourcing and processing news but also for creating the content itself. Technologies like those implemented in models such as Imagen and Veo allow users to swiftly generate high-quality visual content, significantly speeding up production activities [1][2].
Ethical Implications of AI in the Media
While the advantages of AI in terms of production speed and efficiency are significant, they also raise ethical questions regarding authorship and the authenticity of generated media. SynthID technology, developed by Google, aids in identifying AI-generated content, which is an essential step towards transparency and ethics within the media [3].
Impact on News Production and Consumption
The use of AI in news production promises to revolutionise the way information is created and distributed. While traditional methods are more time-consuming, generative technology enables content creation within hours, which would previously have taken weeks. This not only ensures faster news dissemination but could also lead to a shift in the media consumption behaviour of the public [1][4].
Balancing Technology and Human Creativity
Following discussions at the AI Media Barometer 2024, there are calls within the industry to find a balance between technology and human creativity. While AI offers undeniable benefits, the essence of human storytelling remains a valuable component that adds both ethical and creative dimensions to news media [5].