Deepfakes and Disinformation: A Threat to the 2025 Elections
Amsterdam, vrijdag, 19 september 2025.
During a discussion at De Balie, the impact of deepfakes and disinformation on the upcoming elections was discussed. Despite efforts by tech companies to limit the spread of fake news, it continues to circulate unhindered in digital networks, potentially undermining public perception and trust in politics. Experts warn that these trends could threaten the integrity of the elections.
Deepfakes and Disinformation: A Threat to the 2025 Elections
During a discussion at De Balie, the impact of deepfakes and disinformation on the upcoming elections was discussed. Despite efforts by tech companies to limit the spread of fake news, it continues to circulate unhindered in digital networks, potentially undermining public perception and trust in politics. Experts warn that these trends could threaten the integrity of the elections [1].
AI in the Spread of Fake News
AI plays a crucial role in the spread of fake news. Advances in natural language processing and generative AI enable the production of hyper-realistic fake news stories, audio clips, and video feeds. This content is quickly disseminated via social media platforms, often amplified by algorithms designed to maximise engagement [2]. A recent example is a deepfake video showing a leading candidate making inflammatory remarks just days before a major election, leading to widespread confusion and a last-minute shift in voter sentiment [2].
Combating Disinformation
Governments and tech companies are taking steps to combat disinformation. Tech firms are investing in detection algorithms, and non-profit organisations play a crucial role in fact-checking and debunking viral hoaxes. Some countries have successfully tested AI-driven verification systems that flag suspicious content in real-time, allowing election officials and media to respond quickly and transparently [2].
Implications for Media Literacy and Democracy
The impact of AI-driven disinformation on the integrity of democratic processes has become a top priority. Public awareness and digital literacy will play a crucial role in building societal resilience, enabling individuals to recognise and resist manipulative content [2]. Despite these efforts, the landscape remains highly dynamic, with stakeholders continually adjusting their strategies in an ongoing arms race against those seeking to manipulate public opinion [2].
Practical Tips for Readers to Identify Fake News
To identify fake news, readers can follow these practical tips: 1) Check the source of the news and ensure it is reliable. 2) Seek confirmation of the news from multiple sources. 3) Pay attention to the quality of images and videos; deepfakes often exhibit subtle irregularities. 4) Be critical and ask yourself if the news is logical and coherent. 5) Use fact-checking websites to address uncertainties [3].