Utrecht Organisations Showcase Practical Applications of AI
utrecht, woensdag, 6 augustus 2025.
On 17 September, WijBusinessNieuws will host the event WIJ AI: AI in Practice in Utrecht. Entrepreneurs, policymakers, and professionals will gain insight into the concrete benefits of artificial intelligence, such as AI tools that help overcome language barriers and smart applications in customer contact and data analysis. The event offers inspiring examples and practical insights for anyone who wants to use AI but doesn’t know where to start.
AI in Practice: Utrecht Organisations Demonstrate the Power of Artificial Intelligence
On 17 September, WijBusinessNieuws will host the event WIJ AI: AI in Practice in Utrecht. Entrepreneurs, policymakers, and professionals will gain insight into the concrete benefits of artificial intelligence, such as AI tools that help overcome language barriers and smart applications in customer contact and data analysis. The event offers inspiring examples and practical insights for anyone who wants to use AI but doesn’t know where to start [1].
Practical Applications of AI in the Utrecht Region
Utrecht is renowned for its innovative approach to technology, and the application of AI is no exception. For example, UMC Utrecht uses an AI model to predict no-shows, thereby providing patients with targeted reminders. This model identifies appointments with a higher risk of no-show, leading to more efficient scheduling and better patient care [2].
Personalised Information Provision
One of the strengths of AI is the ability to personalise information. Businesses and government institutions can use AI to send targeted communications, ensuring that information better aligns with the specific needs of their audience. For instance, FreezerData, a digital spin-off of IJskoud, developed an AI chatbot that understands cooling installations, predicts failures, and supports technicians remotely. This chatbot can answer current questions and overcome technical obstacles, making the maintenance of cooling installations more efficient [3].
Chatbots for Public Service Delivery
Chatbots are a powerful tool in public service delivery. They can answer questions, fill out forms, and process complaints, simplifying interactions between citizens and government. For example, UMC Utrecht and Diakonessenhuis received €500,000 in funding from Het Citrienfonds for an AI model to predict no-shows. The model identifies appointments with a higher risk of no-show, providing patients with targeted reminders, which improves the efficiency and quality of care [2].
AI-Driven Awareness Campaigns
AI can also be used to design and implement awareness campaigns. By analysing data, campaigns can be tailored to specific target groups, ensuring the message resonates more effectively. CROW, the knowledge platform for infrastructure and mobility, offers knowledge products, courses, and training to support the GWW and mobility sector in making the physical living environment smarter, more sustainable, more accessible, and safer. CROW planned a final version of Knowledge Module 324 for 2026, which was necessary due to new technical developments and stricter enforcement by the Labour Inspectorate [4].
Benefits and Challenges of AI in Awareness and Public Communication
The application of AI in awareness and public communication offers both benefits and challenges. Benefits include the personalisation of information, improved interaction between government institutions and citizens, and more efficient resource management. However, there are also challenges, such as privacy concerns, inclusivity, and reliability. It is crucial that organisations take these aspects seriously and are transparent about how they use AI [GPT].
Practical Examples of Successful AI Applications
A good example of a successful AI application is the EdTech Workspace at the Jaarbeurs Utrecht. This space provides room for startups and scale-ups working on educational innovation, such as Flowley, AIGents, WellBased, Elevate, and Sylla. The EdTech Workspace offers a unique ecosystem for educational technology, where startups, academic knowledge, and established parties collaborate to develop innovative solutions. This collaboration helps accelerate the implementation of new technologies and make an impact on future education [5].
AI in Practice: Inspiring Examples and Practical Insights
The event WIJ AI: AI in Practice offers participants the opportunity to learn from practical examples and benefit from honest stories and practical insights. Participants can expect an afternoon full of inspiration, where they will see concrete examples of how AI is already being applied and how they can start using this technology in their own organisation [1].