MrBeast Warns: AI Threatens Future of Content Creators
amsterdam, woensdag, 8 oktober 2025.
Jimmy Donaldson, better known as MrBeast, the world’s biggest YouTuber with 634 million followers, warns of the threat that artificial intelligence (AI) poses to content creators. Despite his enormous success and earnings, he is concerned about the impact of AI on how content is created and distributed. He emphasises the need for professionals to be aware of these changes and the possible consequences for their careers.
MrBeast’s Concerns About AI
Jimmy Donaldson, better known as MrBeast, is the world’s biggest YouTuber with 634 million followers and 85 million in earnings. Despite his enormous success, he is worried about the impact of artificial intelligence (AI) on the future of content creators. According to MrBeast, AI could mean that creators can no longer make a living from their YouTube work [1].
Impact of AI on Content Creation
MrBeast has already experimented with AI, including an AI avatar on Instagram and a tool for generating thumbnails. Although he quickly removed this tool and replaced it with links to human artists, he stresses the importance for professionals to be aware of the impact of AI. He points out that AI can fundamentally change how content is created and distributed [1].
New Technologies and Deepfakes
A recent example of the power of AI is the new Sora app from OpenAI. This app makes it possible to create highly realistic deepfakes, which has already led to problems. For instance, police have been called out multiple times due to the AI Homeless Prank, where people pretend there is a homeless person on the couch. The precision with which AI replicates lighting and other aspects makes it increasingly difficult to distinguish deepfakes from real videos [1].
Benefits and Drawbacks
While AI offers many benefits, such as faster production and lower costs, there are also significant drawbacks. The rise of deepfakes can lead to misinformation and a loss of public trust. Additionally, some jobs or tasks may disappear, while others may create new opportunities. MrBeast emphasises the importance of taking these changes seriously and preparing for them [1].
Ethical Considerations
Beyond the practical implications, there are also ethical considerations. The question of whether and how AI should be used is complex. MrBeast himself experienced these dilemmas when he quickly took down his AI thumbnail tool. The boundaries between human creativity and AI assistance remain a crucial topic of discussion in the creative industry [1].