UBS Enhances Your Investment Advice Experience with AI Avatars
Zürich, maandag, 19 mei 2025.
Swiss bank UBS is taking innovation seriously by introducing AI avatars of their analysts for video messages. With this technology, UBS aims to produce 5,000 videos annually, responding to the growing demand for direct and visual investment advice. These avatar-analysts are realistic and offer clients a personalised experience, which benefits efficiency and accessibility. However, the rise of such AI solutions raises crucial questions regarding ethics and authenticity in financial communication, especially considering the challenges surrounding deepfakes. Despite these concerns, UBS views it as a step towards modernisation and improved customer interaction in an increasingly digital world.
AI Technology in Journalism: A New Era
In today’s journalism landscape, artificial intelligence (AI) is playing an increasingly important role. Technologies such as natural language processing and machine learning are being used to generate articles, allowing editors more time for strategic and analytical tasks. This enables publishers to work more efficiently and swiftly respond to the growing demand for news [GPT].
AI Avatars: Innovations in Imaging
Swiss bank UBS employs avatars developed with AI to present financial analysts in videos. These avatars are crafted using software from OpenAI and Synthesia, providing a blend of realism and technology [1][3]. This allows the bank to meet the growing demand for personalised and visual communication [4].
Benefits of AI in News Production
AI offers significant advantages in news production, such as the ability to analyse large amounts of data and rapidly generate more personalised content. This allows news organisations to better serve audiences and increase efficiency [5]. For consumers, it means greater access to tailored information [6].
Ethical Considerations of AI Use
Despite the benefits, there are concerns regarding the use of AI, especially in terms of ethics and trust. AI-created content, such as deepfakes, can be difficult to distinguish from genuine material, raising questions about the authenticity and reliability of news reports [2][7].
Conclusion: A Balance of Innovation and Care
While AI technology is revolutionising the way news organisations operate, they must also be cautious in ensuring ethical standards and informing the public about the technology in use. Balancing innovation and care is crucial in maintaining public trust [GPT].