Rotary Club Pijnacker-Nootdorp Explores the Impact of AI
pijnacker, vrijdag, 24 oktober 2025.
The Rotary Club Pijnacker-Nootdorp is organising a themed evening about artificial intelligence (AI) on Monday 3 November at Restaurant Tout le Monde. Expert Tijmen Onland will discuss the applications and impact of AI across various sectors, including journalism, education and healthcare. The evening provides a platform for conversations between experts and interested parties, with time for questions and discussion. Participation is free — discover how AI is shaping our daily lives.
Introduction: local themed evening and why this is timely
The Rotary Club Pijnacker-Nootdorp is organising a themed evening on artificial intelligence (AI) on Monday 3 November at Restaurant Tout le Monde, with speaker Tijmen Onland from Promptiers and opportunities for audience participation and discussion [1]. The meeting promises practical examples and a view of what AI is already changing now in work, education and healthcare, thus providing a timely starting point to discuss how AI is changing public information and communications [1][GPT].
Personalised information provision: what it means and examples
AI-driven personalised information provision uses data about preferences, behaviour and context to tailor messages to individual recipients; this can range from customised newsletters to dynamic web pages and push notifications that align with someone’s information needs [GPT]. In practice this can be, for example, news platforms filtering suggestions based on previous reading behaviour, or health organisations sending personalised prevention tips based on age and health profile [GPT]. Such applications increase relevance and engagement, but require transparency about which data is used and how decisions are made [GPT][alert! ‘specific datasets and algorithmic parameters of local applications are missing from the available sources’].
Chatbots and public services: accessibility and efficiency
AI-driven chatbots are deployed in public services to provide 24/7 answers to frequently asked questions, guide simple procedures and direct citizens to the correct information or a human staff member; this increases accessibility and relieves customer service teams [GPT]. This type of application has already been the subject of presentations and exchanges within Rotary circles and similar local clubs where AI is on the agenda, such as recent meetings that focused on AI [1][2][3]. At the same time, questions arise about the reliability of answers and the need for human supervision in complex or sensitive matters [GPT][alert! ‘local impact measurements for this specific municipality or organisation are missing from the supplied sources’].
AI-driven information campaigns: segmentation and optimisation
AI can optimise information campaigns by segmenting audiences based on behavioural and demographic patterns, testing messages (A/B testing via machine learning) and adjusting in real time for effectiveness [GPT]. This enables resources to be used more strategically and makes campaigns more efficient at reaching relevant target groups; this is an important theme in public discussions about AI applications in societal domains, such as the subject of the Rotary themed evening [1][GPT].
Measuring effectiveness: data, methods and limitations
The effectiveness of AI-supported information can be measured with engagement metrics (open rates, click behaviour), behaviour changes (registrations, participation) and experimental designs (randomised controlled trials or A/B tests), but reliable conclusions require good control groups and attention to measurement bias [GPT]. The use of such measurement methods demands transparent data governance and independent evaluation to prevent distortion by algorithmic choices [GPT][alert! ‘specific evaluation results for the discussed local initiatives are not available in the supplied sources’].
Benefits: reach, scalability and accessibility
AI can personalise information at scale, provide 24/7 support and make complex content more accessible through summaries, simplified language and multilingual translation, which helps reach diverse audiences with varying literacy levels or language backgrounds [GPT]. Such capabilities align with the topics addressed during local knowledge evenings about AI, where practical situations in work, education and healthcare are discussed [1].
Privacy and inclusivity risks: who falls through the cracks?
The use of AI carries risks for privacy (processing of personal data), bias (discrimination due to unbalanced training data) and exclusion (the digital divide affecting older or low-literate groups). These risks require responsible data governance, explanations of decision-making and the involvement of representatives of target groups in design and testing [GPT]. Local dialogues, such as the announced Rotary evening, provide a platform to publicly discuss these social and ethical aspects [1][GPT][alert! ‘concrete local measures or policies from Pijnacker-Nootdorp are missing from the supplied sources’].
Making complex information accessible: techniques and practical forms
AI techniques for comprehensibility include automatic summarisation, generating simpler text versions, interactive Q&A interfaces and multimodal explanations (text, audio, visuals). Applications in healthcare and education use these techniques to make medical information or policy rules more understandable for patients and citizens [GPT]. Such applications are precisely the sort of practical themes that speakers with digital strategy experience, like Tijmen Onland, bring forward during regional evenings about AI [1][GPT].
Practical examples and lessons learned
Concrete practical examples of AI in public information range from municipal chatbots for basic queries to health campaigns that use machine learning to identify audience segments and send tailored messages; successes show higher engagement but also the necessity of human backup and transparency about data use [GPT]. Such cases often form the starting point for local debates and knowledge sharing within clubs, such as the Rotary evening in Pijnacker-Nootdorp [1][2][3][GPT][alert! ‘specific case studies with measurable results for the region are missing from the supplied sources’].
For debate and further insight: practical information about the themed evening
The themed evening starts with arrival from 19:30 and begins at 20:00 on Monday 3 November at Restaurant Tout le Monde, Noordweg 19, Pijnacker; participation is free and registration can be made via events@rotary-pn.nl, information is available on the Rotary Pijnacker-Nootdorp website [1]. The audience will have the opportunity to ask questions and engage with the speaker about what AI concretely means for work, education and healthcare [1].