CJ ENM Unveils AI Strategy with World Premiere of Animated Series 'Cat Biggie'
seoul, vrijdag, 4 juli 2025.
The South Korean media company CJ ENM, known for hits such as ‘Parasite’ and ‘Crash Landing on You’, presents an ambitious AI strategy at Content Tokyo 2025. The company unveiled ‘Cat Biggie’, a fully AI-produced animated series, which was created in just five months by six specialists. This series marks the beginning of a new era where AI plays a central role in the creation and production of films and television programmes, aiming to transcend cultural boundaries and respond more quickly to trends.
CJ ENM’s Ambitious AI Strategy
The South Korean media company CJ ENM, known for hits such as ‘Parasite’ and ‘Crash Landing on You’, presents an ambitious AI strategy at Content Tokyo 2025. The company unveiled ‘Cat Biggie’, a fully AI-produced animated series, which was created in just five months by six specialists. This series marks the beginning of a new era where AI plays a central role in the creation and production of films and television programmes, aiming to transcend cultural boundaries and respond more quickly to trends [1][2][3].
Technology and Application
CJ ENM has revealed two core AI systems: ‘Cinematic AI’, an integrated AI video production system, and ‘AI Script’, an intelligent system that identifies high-quality IPs and suggests suitable genres and media. ‘Cinematic AI’ integrates visuals, sound, 3D characters, and environments, automatically processing them to ensure a coherent narrative. ‘AI Script’ analyses consumer demand and market trends to identify promising IPs and suggest appropriate genres and media [2][3].
World Premiere of ‘Cat Biggie’
On 30 June 2025, CJ ENM organised an event called ‘CJ ENM Culture TALK’ at the CJ ENM Center in Sangam-dong, Seoul, where they announced their plans for AI integration. During this event, ‘Cat Biggie’, a non-verbal short film series consisting of 30 episodes, each two minutes long, was presented for the first time. The series follows a lazy stray dog named ‘Biggie’ who grows alongside a chick named ‘Ally’. The teaser for the series was published on CJ ENM’s YouTube channel on 1 July 2025 [3][4].
Impact on the Media Industry
The introduction of AI in content production has significant implications for the media industry. According to Shin Keun-sup, Chief Strategy Officer at CJ ENM, the company is known for its creative competitive advantage and aims to build on this lead by integrating AI technology into all stages of content production. This includes planning, production, distribution, and marketing, with the goal of creating new generations of IPs and redefining the global content ecosystem [3][5].
Advantages and Disadvantages
The application of AI offers several advantages, including significant savings in time and costs. A project that would normally require 20 to 30 people and at least a year could be completed in just five months by six specialists using AI [3]. However, there are also ethical and creative concerns. The use of AI raises questions about copyright, privacy, and the human touch in creative works. CJ ENM emphasises the need for clear industry guidelines and legal frameworks to address these concerns [1][2].
Future Outlook
CJ ENM already has concrete plans to expand its AI strategy to feature films and television series. Within the year, the company will launch the AI film ‘Apt.’ and the series ‘Legend’. These initiatives are intended to shape the future of the entertainment industry and set new standards for the integration of technology and storytelling [3][4].