Social AI: The Future of Human Interactions Online

amsterdam, donderdag, 9 oktober 2025.
Social AI, a new form of artificial intelligence, is increasingly being used to mimic human social interactions on social media. This technology has significant implications for how we communicate and share information online. Experts see Social AI as the next step in AI development, with applications that extend beyond task-oriented tasks. For example, Japan uses robots such as Robear and exoskeletons like HAL to provide physical care, while ChatGPT enables natural conversations. Social AI offers new opportunities in healthcare, especially in countries with a growing elderly population.

Social AI, a new form of artificial intelligence, is increasingly being used to mimic human social interactions on social media. This technology has significant implications for how we communicate and share information online. Experts see Social AI as the next step in AI development, with applications that extend beyond task-oriented tasks. For example, Japan uses robots such as Robear and exoskeletons like HAL to provide physical care, while ChatGPT enables natural conversations. Social AI offers new opportunities in healthcare, especially in countries with a growing elderly population [1].

Personalised Information Provision

A key application of Social AI is personalised information provision. Through advanced algorithms and machine learning, AI systems can tailor content to the specific needs and interests of individuals. This makes it possible to share relevant information quickly and effectively, significantly enhancing the effectiveness of public information campaigns. Social media platforms such as Facebook and Instagram already use such techniques to optimise user experience [3].

Chatbots for Public Services

Chatbots are another important aspect of Social AI that are increasingly being used for public services. These chatbots can be available 24/7 to answer questions, process complaints, and provide information. Organisations like SOCi offer AI-driven chatbot solutions that can significantly improve customer interaction. According to SOCi, these chatbots can reduce response times by 55% and increase customer interaction by 900% [3].

AI-Driven Public Information Campaigns

AI also plays a crucial role in designing and executing public information campaigns. By analysing data and identifying patterns, AI systems can personalise and adapt campaigns to different target groups. Blackbaud, a leader in AI for social impact, has developed an AI agent specifically tailored to the non-profit sector. This agent can perform complex tasks, allowing staff to focus on building relationships and telling stories [4].

Benefits and Challenges

The application of AI in public information and communication offers both benefits and challenges. Benefits include improved efficiency, personalisation, and reach of information. However, there are also concerns about privacy, inclusivity, and reliability. The integration of AI into social media and other platforms must be carefully monitored to prevent misuse and discrimination. California’s AI Transparency Act (CAITA) is an example of legislation aimed at regulating AI and protecting user data [5].

Practical Examples

There are already several successful applications of AI in public information. SOCi’s platform, for example, has significantly increased the online visibility and conversion rates of businesses. Blackbaud’s AI agents have helped non-profit organisations manage their donor portfolios and attract new donors. These examples show that AI can be a powerful tool for making complex information accessible to diverse audiences [3][4].

Conclusion

Social AI has the potential to fundamentally change the way we share and communicate information online. With applications ranging from personalised information provision to AI-driven public information campaigns, this technology offers new opportunities to make information more effective and accessible. However, it is essential to address the challenges around privacy, inclusivity, and reliability seriously and to implement this technology responsibly [1][3][4][5].