Maurits van Sambeek Calls for Greater AI Literacy
nederland, vrijdag, 20 juni 2025.
In a recent opinion piece on ed.nl, Maurits van Sambeek emphasises the need for AI literacy and critical thinking. He warns of the risks associated with insufficient knowledge about artificial intelligence and calls for action to better understand and manage the impact of AI on society. Van Sambeek argues that critical thinking is essential to avoid becoming a victim of this rapidly developing technology.
AI in Modern Information and Public Communication
In modern society, artificial intelligence (AI) plays an increasingly significant role in information and public communication. From personalised information provision to chatbots for public services and AI-driven awareness campaigns, the applications are numerous and diverse. This technology helps organisations reach various target groups, improve information dissemination, and measure campaign effectiveness [1].
Personalised Information Provision
One of the most notable applications of AI in information is personalised information provision. By analysing user data, systems can tailor content to the specific needs and interests of individuals, making the information more relevant and engaging. For example, NOLAI, the National Education Lab AI, works on projects that integrate AI into education to personalise learning experiences and enhance the quality of teaching [2].
Chatbots for Public Services
Chatbots are another form of AI that is increasingly being used in public services. These chatbots can answer questions, handle complaints, and provide information, simplifying interactions between government agencies and citizens. An example of this is the collaboration between TNO and Jungle AI, which focuses on detecting cyber attacks on wind turbines. Although this is specifically aimed at industrial applications, it illustrates the breadth of AI applications [3].
AI-Driven Awareness Campaigns
AI also plays a crucial role in designing and executing awareness campaigns. Through data analysis and machine learning, campaigns can be better targeted to specific groups, leading to higher effectiveness and better outcomes. NOLAI, for instance, has published a white paper with questions that teachers and school leaders should consider before using AI for grading. This research helps in understanding the benefits and challenges of AI in education [2].
Benefits and Challenges
While AI offers many benefits, there are also significant challenges. Privacy is a key concern, as the collection and processing of personal data are necessary for personalisation. Inclusivity is another aspect; AI systems must be accessible to all target groups, including people with disabilities. Reliability is equally crucial; the information disseminated by AI must be accurate and trustworthy. Maurits van Sambeek stresses in his opinion piece the need for AI literacy to address these challenges [1].
Practical Examples
There are already several successful applications of AI in information. One example is the use of AI in the healthcare sector, where chatbots provide patients with information about their conditions and treatments. This helps reduce the burden on healthcare professionals and improves patient care. Another example is the use of AI in the public sector, such as in municipalities, where chatbots assist in answering common citizen queries [GPT].
Conclusion
AI offers significant opportunities for modernising and optimising information and public communication. The applications are varied, ranging from personalised information provision to chatbots and AI-driven awareness campaigns. However, to fully benefit from these opportunities and address the challenges, a high degree of AI literacy is essential. Maurits van Sambeek therefore calls for more critical thinking and action to better understand and manage the impact of AI on society [1][2][3].