The Rise of AI in Journalism: Opportunity or Threat?
Amsterdam, vrijdag, 9 mei 2025.
AI is transforming how journalism is conducted in 2025. During the Nordic AI Media Summit, ‘contextually adaptable liquid content’ was introduced, a new way of content creation that adapts to changing media consumption. Although AI tools increase efficiency, questions arise about the impact of this technology on the role of the journalist. Journalists may become more like guardians than creators of news, while the ethical implications of AI remain a key topic of discussion. Who ultimately receives the message, and how far will AI shape our human stories?
AI as a Transformer in the Field of Journalism
With the rise of AI in 2025, the journalistic landscape is changing rapidly. During the Nordic AI Media Summit, ‘contextually adaptable liquid content’ was discussed as a way to transform media consumption. This concept allows journalists to effortlessly tailor stories into lengths and forms that suit consumer needs [1]. This development enables the smooth integration of journalistic content into various media formats, leading to broader distribution and accessibility [1].
The Benefits of AI in Journalism
AI tools are designed to make the journalistic process more efficient and effective. These technologies assist in gathering news, transcribing interviews, and even writing articles. This results in faster production processes and greater precision in reporting [2]. AI can also take over significant content tasks, such as converting written articles into video, as demonstrated by Juan Carlos Lopez Calvet from Schibsted Media [3].
Ethical Considerations in the Age of AI
Despite the advantages offered by AI, there are also considerable ethical issues concerning its use in journalism. The use of AI tools raises questions about who decides what content reaches the audience and how journalists’ independence can be safeguarded [4]. Additionally, there is concern about how AI systems might spread disinformation, as highlighted by research from NewsGuard, which discovered that pro-Russian propaganda infiltrations encompassed 3.6 million articles [5].
AI and the Changing Role of the Journalist
AI threatens to shift the journalist’s role from news creation to content management. As journalist Elger van der Wel noted, journalists might function more as keepers of news rather than true creators [1][6]. Furthermore, Andrej Karpathy, co-founder of OpenAI, argues that the audience for journalistic products might shift towards AI systems instead of real people [2]. This changing dynamic requires continuous attention to the role of the journalist in an AI-driven world.