How Young Vietnamese Entrepreneurs Use AI to Reach Global Markets
Hanoi, vrijdag, 28 november 2025.
In Vietnam, young entrepreneurs are growing rapidly with the help of artificial intelligence—and this is having an unexpected impact. A striking fact: 67% of Vietnamese AI startups used AI in 2025, a rise from just 19% in 2022. This leap is no coincidence: young founders are using AI not only to work more efficiently, but as a powerful tool to compete internationally. From fintech to agritech, from e-commerce to digital services, their innovations are increasingly attracting global investors. With a national AI strategy on track towards 2030 and a new generation viewing AI as a natural extension of their creativity, Vietnam is rapidly transforming from a manufacturing hub into an active player in the global technological transition. The likelihood of this growth being sustainable is greater than ever.
The Growth of AI-Based Start-Ups in Vietnam
In 2025, the adoption of artificial intelligence among Vietnamese start-ups has made a significant leap, with 67% of AI-based enterprises having implemented AI integration into their core operations. These figures represent a 19% increase from 2022, indicating an accelerating digital transformation within the entrepreneurial community [fsb.edu.vn]. The rise of 48 percentage points, calculated from 252.632, reflects a growth of 252.6% over three years [fsb.edu.vn]. This development has been supported by national initiatives such as the launch of the ‘AI for Youth’ programme on 25 November, aimed at training 10,000 young entrepreneurs in AI tools by 2026 [fsb.edu.vn]. The combination of training programmes, strategic partnerships, and technology investments is creating an ecosystem in which young entrepreneurs can not only operate more efficiently but also access international markets. The impact of this growth is evident in digital service exports, which showed a year-on-year increase of 41% in the third quarter of 2025, generating US$2.3 billion [fsb.edu.vn].
AI as a Crucial Driver of International Competitiveness
Young Vietnamese entrepreneurs are using AI not only to optimise their domestic operations but also as a strategic instrument for accessing international markets. According to Dr. Đỗ Cao Bảo, Director of the FSB Research Institute, young Vietnamese founders are no longer merely adopters of AI but leaders in global innovation across sectors such as fintech, agritech, and e-commerce [fsb.edu.vn]. This is confirmed by data showing that 42% of Vietnamese AI start-ups raised international funding in 2025, with 38% of these deals occurring after 26 November, indicating growing global investor interest [fsb.edu.vn]. The government supports this through a national AI development plan, aiming to integrate AI into 70% of medium and large enterprises by 2030 [fsb.edu.vn]. This strategic direction is strengthened by international collaborations, such as the memorandum of understanding signed by FPT Corporation on 21 November with OCBS Securities Joint Stock Company to build an AI-powered digital financial ecosystem [fpt-is.com]. The combination of national goals and global partnerships is creating an environment in which Vietnamese start-ups not only grow but also secure a competitive position in the global market.
AI in the Public Sector: From Service Delivery to Public Communication
AI is also being deployed in the public sector to enhance the quality and accessibility of public information and service delivery. On 27 November, the ICTA 2025 Congress took place in Hanoi, with AI, semiconductor technology, and sustainable innovation at the forefront of addressing public challenges [linkedin.com/company/fptsoftwareeurope/]. FPT presented an extensive ecosystem of digital solutions, including AI-powered tools designed to improve government processes and digital service delivery [fpt-is.com]. Furthermore, the FPT team emphasized that AI in the public sector can contribute to transparency, efficiency, and citizen engagement. The expansion of the national data system, where companies not connected by 2026 risk falling behind, underscores the urgency of digital transformation in the public domain [vietnam.vn]. These developments demonstrate that AI is not merely an economic tool, but a foundation for a modern, accessible, and efficient public service, with a direct impact on citizens’ trust in government information.
Personalised Communication and AI-Driven Campaigns
In the field of public communication and outreach, AI is increasingly used to deliver personalised information and drive targeted campaigns to reach audiences more effectively. A recent example is the Pletor agent, presented on LinkedIn, which automatically adapts a master visual to different formats, languages, and markets with a single click—a solution that significantly reduces the creative workload for teams [linkedin.com/posts/ferdinandterme_this-agent-has-solved-the-biggest-pain-of-activity-7399069804940402688-XEuK]. Such AI applications enable faster, larger-scale, and more varied communication without compromising quality. In the SME sector, a human-centred approach is being followed, where AI not only enhances efficiency but also actively involves employees in the digital transition to strengthen job satisfaction, autonomy, and long-term employability [goldschmeding.foundation/projecten/mensgerichte-ai-toepassing-in-het-mkb]. Through learning communities and practice-oriented projects, knowledge and experience are shared, ensuring that AI becomes not just a technology but a part of a sustainable work culture. This approach promotes broader, more inclusive AI adoption in communication and makes complex information more accessible to diverse target groups.
Challenges: Privacy, Inclusivity, and Reliability
Although the benefits of AI in public communication and outreach are clear, significant challenges remain. The assumption that AI is inherently objective and reliable is misleading. The use of automated systems such as chatbots and personalised campaigns can lead to bias, especially when trained on historical or skewed data [alert! ‘no sources provided on bias in AI systems in the given texts’]. Moreover, rising demands for data integrity and privacy—such as those required by the national data system—necessitate responsible AI application [vietnam.vn]. The government must ensure transparent regulations and oversight of AI-driven communication campaigns to guarantee reliability and prevent misuse. Additionally, questions remain about whether all audiences—including older or less digitally literate citizens—have adequate access to AI-powered information [alert! ‘no specific sources on accessibility challenges in provided texts’]. Therefore, expanding AI in public communication must be accompanied by measures promoting inclusivity, digital literacy, and trustworthy information sources.