Ethical Oath for Data and AI Professionals: Preventing Misconduct
Amsterdam, donderdag, 22 mei 2025.
In the context of the increasing influence of data and artificial intelligence in our society, data and AI experts Maël van Dijk and Marlies van Steenbergen are proposing the introduction of an ethical oath for professionals in this sector. This oath, similar to those taken by medics and bankers, is intended to emphasise ethical responsibilities and prevent issues such as data leaks and discrimination. The idea is that professionals become more aware of the ethical risks their technologies entail. The proposal underscores the urgent need to regulate the impact of AI on society and ensure greater transparency, with the aim of ensuring safer and fairer use of these powerful technologies.
AI in Modern Education and Public Communication
In today’s information society, artificial intelligence (AI) plays a crucial role in education and public communication. AI technologies are used to create personalised information delivery by offering individually tailored content, leading to more efficient communication with diverse audiences. This personalised approach is made possible by AI algorithms that analyse data to better understand and respond to audience preferences [GPT].
Chatbots and Public Service
AI-powered chatbots are increasingly being used in public services to assist citizens more efficiently. These chatbots can provide routine information and handle simple requests, thereby relieving human staff. In the Netherlands, AI chatbots are used, for example, to assist residents in navigating municipal information and handling simple requests like passport applications [1].
AI-Driven Public Awareness Campaigns
Public awareness campaigns using AI benefit from the ability to accurately measure and optimise the effectiveness of their messages. AI algorithms analyse real-time data to assess how well a campaign is performing and provide insights into which elements could be improved. This approach is applied, for example, in healthcare campaigns to increase awareness around vaccinations and preventive care [2].
Benefits and Challenges of AI in Education
AI offers significant advantages, including accelerating processes and increasing efficiency in communication. However, challenges surrounding privacy, inclusivity, and reliability remain areas of concern. There is worry that AI algorithms could exacerbate existing biases and that transparency is needed to overcome ethical barriers. Ethical guidelines are therefore essential to ensure AI benefits society as a whole [3][4].
AI and Accessibility of Complex Information
A significant application of AI in education is making complex information accessible to diverse audiences. AI tools can convert complex data into easy-to-understand charts, graphs, and texts, enabling people from various backgrounds and education levels to make better-informed decisions. This is particularly important in sectors like healthcare and financial services, where clarity is crucial [5].