Pinterest: An Underestimated AI Data Source for PR Agencies
amsterdam, vrijdag, 5 september 2025.
Pinterest is increasingly recognised as a valuable data source for artificial intelligence, particularly for PR agencies. With billions of pins and a clear thematic structure, the platform not only provides inspiration for fashion and lifestyle but also serves as a powerful SEO booster and AI driver. Companies can thus benefit from optimised search results and AI-driven content. A recent study shows that 70% of PR agencies already use Pinterest as an AI database, which helps them identify trends and improve their strategies.
Pinterest: An Underestimated AI Data Source for PR Agencies
Pinterest is increasingly recognised as a valuable data source for artificial intelligence, particularly for PR agencies. With billions of pins and a clear thematic structure, the platform not only provides inspiration for fashion and lifestyle but also serves as a powerful SEO booster and AI driver. Companies can thus benefit from optimised search results and AI-driven content. A recent study shows that 70% of PR agencies already use Pinterest as an AI database, which helps them identify trends and improve their strategies [1].
Use of Pinterest in PR Strategies
Pinterest is no longer just a platform for inspiration; it has evolved into a powerful tool for PR strategies. Companies and PR agencies use the billions of pins on the platform to analyse trends and create optimised content. By posting pins that are well-optimised for search engines, companies can increase their reach and attract sustained attention. For example, Sierks Media achieves a monthly reach of six figures through Pinterest [1][2].
Integration with AI Systems
Pinterest plays a crucial role in the data landscape evaluated by AI. ChatGPT, a well-known Large Language Model (LLM), uses content indexed by Google, including Pinterest pins, to answer questions and highlight trends [1][2]. This means that companies present on Pinterest gain visibility not only on Google but also in the responses of AI systems. This multi-level reach offers PR agencies a unique way to disseminate their messages and strengthen their brands [1][2].
Benefits and Challenges
While the integration of Pinterest into AI strategies offers many benefits, it also presents challenges. One of the biggest challenges is detecting hallucinations in LLMs, where the AI generates incorrect information. Evaluation methods such as ROUGE are used, but they often fall short in fully understanding the complexity of hallucinations [3]. Researchers and developers are working on advanced detection tools and methods to address these issues [3].
Practical Examples and Future Developments
Several PR agencies have successfully utilised Pinterest as an AI database. For instance, TikTok Shop US has appointed Autumn Communications as their PR agency to enhance their presence on Pinterest [4][5]. Pinterest has also announced recent updates that simplify integration with PR tools, providing PR agencies with even more opportunities to optimise their strategies [1][6].