Demo Thursday: Discover AI's Potential for Government Information on 15th May
Amsterdam, zondag, 11 mei 2025.
On 15th May, the ICAI OpenGov Lab is organising a Demo Thursday at the National Archives, showcasing the initial results of using artificial intelligence to improve government information. The event focuses on enhancing transparency, public trust, and democratic participation by transforming the information culture. Scientists, journalists, and citizens will have the opportunity to be inspired by new ways in which AI can make crucial government data accessible. Key speakers include David Graus, Jaap Kamps, and Maarten Marx from the University of Amsterdam, who will highlight the possibilities and challenges of AI. After the demonstration, attendees will have the chance to discuss the desirability and applicability of this technology. While AI poses risks, it also offers opportunities that should not be ignored. Interested in joining the conversation or learning more? Registration for this exciting event can be done via the provided contact details.
The Role of AI in Modern Information Dissemination
Artificial Intelligence (AI) has a revolutionary impact on modern information dissemination and public communication. AI provides solutions to improve personalised information delivery, enabling different target audiences to be reached more effectively. By utilising algorithms, government agencies can better tailor campaigns to the specific needs and interests of their audience [1][4].
Personalised Information Provision
A common application of AI in information dissemination is the personalisation of content. By analysing individuals based on their behaviour and preferences, AI systems can advise on the most relevant information, offering a significant improvement over traditional broad communication approaches. This technology enables interaction with information to be richer and more relevant [2][5].
Chatbots for Public Services
Chatbots are another AI-driven tool that enhances the interface between citizens and government services. These bots can provide information and answer common questions 24/7, saving both time and resources. In the Netherlands, several initiatives have already made communication more efficient using AI, thereby bridging the gap between government and citizens [3].
AI-Driven Information Campaigns
AI also plays a crucial role in executing information campaigns. Through complex data analysis, governments can target their campaigns more effectively and reach the right audience at the right time. This strategy leads to increased engagement and more informed choices by the public [1].
Measuring Effectiveness and Accessibility
One of the advantages of AI in information dissemination is the ability to measure the effectiveness of campaigns. By collecting and analysing user interaction data, the impact of a campaign can be reassessed and adjustments can be made swiftly. Additionally, AI makes it possible to make complex information accessible, which is essential for reaching a diverse audience [2][4].
Benefits and Challenges
A major challenge in using AI for public information dissemination is the issue of privacy and inclusivity. While AI can aid in processing data on a large scale, there is an ongoing discussion about how this data should be protected [1][3]. Furthermore, there are concerns about the reliability of AI systems and their decisions, which necessitates an inclusive and fair approach in the development and application of AI [5].