Free Workshop: AI in Understandable Terms
West Brabant, vrijdag, 29 augustus 2025.
West Brabant Library is organising a free workshop ‘AI? Aha!’ where artificial intelligence is explained in simple language. Aimed at adults who want to know more about the impact of AI on our lives, this workshop offers clear explanations, practical examples, and space for questions. Registration is possible via the website or the library counter.
Free Workshop: AI in Understandable Terms
West Brabant Library is organising a free workshop ‘AI? Aha!’ where artificial intelligence is explained in simple language. Aimed at adults who want to know more about the impact of AI on our lives, this workshop offers clear explanations, practical examples, and space for questions. Registration is possible via the website or the library counter [1].
AI in Modern Public Information
Artificial intelligence (AI) is playing an increasingly significant role in modern public information and communication. With the help of AI, information services can provide personalised information, chatbots can efficiently offer public services, and awareness campaigns can become more targeted and effective. This technology helps reach diverse audiences and improve information dissemination [2].
Personalised Information Services
One of the key applications of AI in public information is personalised information services. By analysing user behaviour and preferences, AI systems can provide targeted information that meets individual needs. This not only makes information more accessible but also more relevant and useful for the user [3].
Chatbots for Public Service Delivery
Chatbots, driven by AI, are being increasingly used for public service delivery. They can answer questions, assist with form filling, and even navigate complex procedures. This saves time for both the user and the service provider, contributing to a smoother and more efficient process [4].
AI-driven Awareness Campaigns
AI also plays a crucial role in designing and implementing awareness campaigns. Through big data analysis and machine learning, campaigns can be more targeted, better understand the audience, and measure the effectiveness of the campaign. This ensures that the message not only resonates better but is also better remembered and sustained [5].
Benefits and Challenges
While AI offers many benefits, there are also challenges. Privacy is a significant concern, as AI often relies on personal data. Inclusivity is another challenge, as not all groups have equal access to this technology. Reliability is a third aspect, as AI systems can make mistakes or be misused for fraud [6].
Practical Examples
There are numerous successful applications of AI in public information. One example is the chatbot of the Municipality of Utrecht, which assists with document requests and navigating administrative procedures. Another example is the AI-driven awareness campaign by the RIVM on coronavirus vaccination, which was aimed at young people and provided them with better information about the benefits and possible side effects of the vaccination [7].
Accessibility for Diverse Audiences
AI can also help make complex information more accessible to diverse audiences. By using simple language, applying visual aids, and introducing interactive elements, AI can make information about artificial intelligence and other technological developments more understandable for a broad audience. This is one of the goals of the workshop ‘AI? Aha!’, which focuses on understandable terms and practical examples [8].