Adobe Firefly: Free AI Tool for Creative Professionals
amsterdam, vrijdag, 26 september 2025.
Adobe has launched Firefly, a free generative AI tool that helps creatives produce stunning images, audio, and video for commercial purposes. The platform focuses on ethics and transparency, enabling users to make responsible creative choices. Firefly offers flexibility by providing various styles and models, including partnerships with Google and OpenAI. With Firefly Boards, creatives can develop and combine ideas in one space, significantly accelerating the creative process.
Free and Flexible
Adobe Firefly is a free generative AI tool that assists creatives in producing stunning images, audio, and video for commercial purposes. The platform offers flexibility by providing various styles and models, including partnerships with Google and OpenAI. With Firefly Boards, creatives can develop and combine ideas in one space, significantly accelerating the creative process [1].
Ethics and Transparency
Firefly strongly focuses on ethics and transparency. Adobe has introduced Content Credentials to recognise the source of images, respect generative AI usage and training preferences, and promote transparency about how content is created. This ensures that users can make responsible creative choices [2].
New Features and Models
Firefly Boards, an AI-first platform for creative ideation, collaboration, and iteration, was launched globally on Friday. New features such as Presets, Generative Text Edit (beta), and Describe Image are being introduced. These features help users generate images in various styles, edit text directly within visual elements, and analyse images for further editing [3].
Pricing and Subscriptions
Adobe offers various subscription plans, including a free plan, a Premium plan, and a Firefly Pro plan. The free plan provides basic editing tools and access to 100,000+ templates and 1M+ royalty-free assets. The Premium plan offers 250 generative credits per month, access to 200M+ royalty-free assets, and 30 days of version history. The Firefly Pro plan includes 4,000 generative credits per month, unlimited access to standard image functions, Text to Video, third-party AI models, and full access to Adobe Photoshop [4].
User Feedback and Improvements
Adobe listens to community feedback and works on improvements. Users can, for example, suggest improvements regarding the consistency of favourite characters and creative structures. Adobe shares this feedback with the product team to make Firefly increasingly intuitive and powerful [5].
Community and Support
The Adobe Firefly community is active and supports users in optimising their experience. On platforms such as Instagram, users share their creative projects and experiences with Firefly. Adobe also provides tutorials and resources for educational institutions, enabling teachers and students to work safely and effectively with generative AI [6].