Île-de-France Launches Call for AI Innovation Hub
parijs, dinsdag, 12 augustus 2025.
The Île-de-France region, together with the Rectorate of Paris and the Academic Region, is seeking economic operators for the establishment of an innovation hub dedicated to artificial intelligence. This hub, part of the AI Campus, will enhance attractiveness and innovation in secondary education and create a pool of excellence. Notable aspects include a focus on ethical AI applications and collaboration between education, government, and industry.
A Step Forward in Digital Transformation
The Île-de-France region, along with the Rectorate of Paris and the Academic Region, has issued a call to economic operators for the establishment of an innovation hub dedicated to artificial intelligence (AI). This hub, part of the AI Campus, is seen as a significant step in digital transformation and the promotion of ethical AI applications. The aim is to enhance attractiveness and innovation in secondary education and turn this location into a centre of excellence [1].
Collaboration and Innovation
This call for interest (AMI) is directed at all actors in the construction sector and artificial intelligence. Interested operators are invited to register by 15 September 2025 by emailing the specified addresses. They will receive a complete dossier, including a presentation note of the hub, sourcing regulations, response framework, service portfolio, and hub programme [1].
AI in Modern Information and Public Communication
Artificial intelligence is playing an increasingly significant role in modern information and public communication. Specific applications include personalised information provision, chatbots for public services, and AI-driven information campaigns. This technology helps reach various target groups, improve information transmission, and measure the effectiveness of information campaigns [2][3].
Personalised Information Provision
One of the most notable applications of AI in information is personalised information provision. Through data analysis and machine learning, systems can tailor information to the specific needs and preferences of individuals. This makes communication more effective and relevant for each target group. Examples include algorithms that select news articles based on user interests and platforms that provide personalised health advice [2].
Chatbots for Public Services
Chatbots are another important application of AI in the public sector. These virtual assistants can answer questions, process forms, and provide information about government services. They are available 24/7 and can reduce the burden on human staff. An example is the chatbot used by the municipality of The Hague, which handles queries about housing benefits and citizen service numbers [2].
AI-Driven Information Campaigns
AI can also be used to design and execute information campaigns. By analysing data and identifying patterns, campaigns can be better targeted at specific groups. Additionally, AI offers opportunities for real-time feedback and adjustments, significantly enhancing campaign effectiveness. An example of this is the campaign by the Netherlands Agency for Identity Data, which uses AI to disseminate information about identity fraud [2].
Benefits and Challenges
The integration of AI into information and public communication brings both benefits and challenges. Benefits include improved efficiency, personalisation, and real-time feedback. Challenges primarily concern privacy, inclusivity, and reliability. It is crucial to ensure that data is processed securely, AI systems are accessible to everyone, and the information provided is reliable and accurate [2][3].
Accessibility of Complex Information
An important aspect of AI in information is making complex information accessible to diverse audiences. AI can help translate technical language into understandable messages, visualise data, and offer multilingual support. This not only makes information more accessible but also more appealing and easier to understand for a broader audience [3].