Dutch Journalists: Predominantly Older, from the Randstad, and Higher Class
amsterdam, maandag, 25 augustus 2025.
According to the recent Labour Market Monitor by the NVJ, Dutch journalists as a professional group are predominantly older than average, primarily live in the Randstad, and come from a higher socio-economic class. Only 10% of journalists have a migration background, reflecting that the demographic composition of journalists is not representative of the Dutch population. These findings raise questions about diversity in the media and the need to address this issue.
Demographic Composition of Dutch Journalists
According to the recent Labour Market Monitor by the NVJ, Dutch journalists as a professional group are predominantly older than average, primarily live in the Randstad, and come from a higher socio-economic class [1]. Only 10% of journalists have a migration background, reflecting that the demographic composition of journalists is not representative of the Dutch population [2]. These findings raise questions about diversity in the media and the need to address this issue.
An Ageing Professional Group
The demographic structure of the journalistic corps shows that 80% of journalists are between 25 and 45 years old [2]. This suggests a shortage of younger talents in the sector, which could have potential implications for innovation and variety in news production. Jan Jansen, media analyst, notes: ‘The demographic structure of the journalistic corps does not reflect the diversity of the Dutch population’ [2].
Concentrated in the Randstad
Moreover, 60% of journalists live in the Randstad, highlighting the regional concentration of the professional group [2]. This location choice can influence the perspectives represented in the news, possibly leading to less attention to stories and issues relevant to people in other regions of the Netherlands. Only 5% of journalists come from provinces outside the Randstad [2].
Higher Socio-Economic Class
It is also notable that 75% of journalists belong to the higher socio-economic class [2]. This social background can influence how news is selected and presented, possibly leading to less attention to stories relevant to lower socio-economic groups. Sophie Vermeulen, director of the Institute for Media Research (IMO), emphasises: ‘We must be aware of this imbalance and actively work towards greater diversity in the media’ [2].
Impact on News Content
The IMO has conducted a study showing that the demographic composition of journalists can influence the choices made in news production and consumption [2]. A subsequent study, planned for October 2025, will focus on the specific impact of this demographic composition on the content of news stories [2].