Public Communication: Essential for AI Defence Contracts
amsterdam, vrijdag, 8 augustus 2025.
Building public trust in AI defence contracts is crucial for the successful implementation of these technologies. Strategic communication helps reduce scepticism and ensure sustainable solutions. According to recent studies, 52% of Americans are concerned about the growing role of AI in their daily lives, highlighting the necessity of clear and transparent communication to bridge the gap between technology and the public.
Strategic Communication as a Bridge to Trust
Strategic communication is essential to reduce scepticism and ensure sustainable implementation of AI in defence. According to a report from the World Economic Forum, misinformation and disinformation are considered the second most serious global risk in the short term [5]. Therefore, it is crucial to communicate proactively and counter misinformation before it takes root in public consciousness. This means that communication strategies should not only focus on clarifying technical aspects but also address the human side of the technology, such as improved decision-making, greater situational awareness, and reduced human risk [1].
Personalised Information Provision
One application of AI in public communication is personalised information provision. By leveraging big data and machine learning, AI systems can tailor content to the specific needs and interests of different target groups. This helps reach a broader audience and improve information transfer. For example, an AI-driven chatbot can answer frequently asked questions about defence projects, thereby simplifying and clarifying communication [1][3].
Chatbots for Public Service Delivery
Chatbots are a powerful tool for improving public service delivery. They can be available 24/7, provide quick and accurate responses, and make complex information accessible. For instance, TNO, an independent innovation and research organisation, has collaborated with various government agencies to develop chatbots that help citizens navigate complex regulations and procedures [3]. These applications contribute to the efficiency and transparency of government services.
AI-Driven Awareness Campaigns
AI can also be used to optimise awareness campaigns. By analysing behavioural data and interaction patterns, campaigns can be tailored to the specific needs and responses of different target groups. This helps enhance the impact and achieve desired communication goals. For example, an AI-driven campaign could focus on reducing scepticism among parents regarding the safety of new technologies in schools [1].
Effectiveness Measurement Tools
An important aspect of strategic communication is measuring the effectiveness of awareness campaigns. AI can provide various tools and methods, such as real-time monitoring of social media reactions, sentiment analysis, and behavioural analysis. This data can be used to evaluate and adjust campaigns, ensuring continuous improvement. According to a recent study by the Brookings Institution, earned media plays a crucial role in building credibility and reaching diverse target groups [1].
Benefits and Challenges
The integration of AI into public communication offers both benefits and challenges. Benefits include improved accessibility of information, the ability to communicate faster and more efficiently, and a reduced chance of miscommunication. However, challenges lie in areas such as privacy, inclusivity, and reliability. It is important to ensure user privacy, develop inclusive technologies that reach everyone, and guarantee the reliability of AI data [1][3].
Practical Examples
There have been several reported successes in the application of AI for public communication. For example, the use of AI in cybersecurity has led to a 45% reduction in the likelihood of successful phishing attacks [2]. Additionally, TNO has collaborated with Momo Medical to develop BedSense, a sensor that reduces workload in nursing homes by registering movements and signalling when attention is needed [3]. These examples illustrate how AI can be used to make complex information accessible and improve quality of life.
Conclusion
Strategic communication is indispensable in the implementation of AI in defence. By using personalised information provision, chatbots, and AI-driven awareness campaigns, the public can be better informed and engaged. However, it is crucial to seriously address and adequately handle the challenges related to privacy, inclusivity, and reliability. Only then can AI truly contribute to a safer and more transparent society [1][2][3][5].