Albanians Use AI for News, but Transparency Lacks
Tiranë, vrijdag, 8 augustus 2025.
An Albanian television station is using artificial intelligence (AI) for news reporting, raising ethical questions about transparency and the risk of disinformation. Journalists often use AI in a non-transparent manner, leading to doubts about the reliability of the news. Expert Lutfi Dervishi argues that there is an urgent need for clear guidelines for the ethical use of AI in journalism.
Use of AI in News Reporting
An Albanian television station has recently employed artificial intelligence (AI) to generate news, leading to serious ethical concerns. According to journalist and media researcher Lutfi Dervishi, AI is often used in a non-transparent way, which can confuse the public about the reliability of the news [1]. This incident came to light when a question appeared in the text, forcing the station to correct the article shortly after publication [1].
Diverse Views Among Journalists
Journalists in Albania have varied opinions on the use of AI. Oliverda Allmuca, a journalist at MCN television, sees it as a valuable tool for summarising quantitative data, saving time [1]. Ledina Elezin, a journalist at SCAN television, uses AI only to clarify technical concepts but quickly becomes disappointed by the errors it makes [1]. Isa Myzyraj, a journalist at Ora News, has tested AI twice and was surprised by the results but remains cautious [1].
Ethical Issues and Disinformation
The use of AI in journalism raises concerns about disinformation and the manipulation of public opinion. Lutfi Dervishi points out that AI can replace the role of the editor, determining content through algorithms rather than human editors [1]. Isa Myzyraj emphasises the potential of AI to spread disinformation on a large scale, especially during elections [1].
Need for Clear Guidelines
There is an urgent need for clear guidelines for the ethical use of AI in journalism. Koloreto Cukali, head of the Albanian Media Council, notes that there is currently no adequate regulation, despite some media outlets discussing the topic in their editorial meetings [1]. Lutfi Dervishi calls for greater transparency and a broader discussion on how AI can be used in journalism, including its limitations, benefits, risks, and protocols [1].
Detection of AI-Generated Content
Journalists have developed specific techniques to detect AI-generated content. For example, Oliverda Allmuca focuses on physical aspects such as hands and feet, where AI often makes mistakes [1]. These methods are crucial for maintaining the integrity of news and protecting the public from disinformation [1].