Students Combat AI-Enhanced Misinformation During Dutch Design Week
Eindhoven, vrijdag, 10 oktober 2025.
During the Dutch Design Week in Eindhoven, students from across the country are participating in a Creative Jam aimed at combating misinformation and fake news amplified by AI. With the support of professionals, the students are developing creative solutions to limit the spread of false information. Research shows that 72% of young people encounter misinformation weekly and 41% daily, highlighting the urgent need for better recognition techniques. A jury consisting of experts from various disciplines will evaluate the best concepts.
A Collaborative Initiative Against Fake News
During the Dutch Design Week in Eindhoven on October 24, students from across the country will participate in a Creative Jam focused on combating misinformation and fake news amplified by AI [1][2]. This initiative is organised by BNNVARA, NTR, KRO-NCRV, NPO Innovation, Dutch Digital Agencies (DDA), Dutch Digital Design, Night of the Nerds, and the SintLucas. Students from various educational levels, from MBO to master’s programmes, will collaborate on concepts to help young people better identify and defend themselves against fake news [1][2][3].
The Urgency of Better Recognition Techniques
Research by the broadcasters shows that 72% of young people encounter misinformation weekly and 41% even daily [1][2][3]. Additionally, 89% of young people want to learn how to recognise fake news, especially if it is presented in a fun and interactive way [1][2][3]. Gamification and creative interactive experiences are therefore being employed to enhance the media literacy of young people [1][2][3].
Creative Solutions and Interdisciplinary Collaboration
During the Creative Jam, students will receive guidance from professionals from various disciplines, including strategists, designers, and developers [1][2][3]. The jury consists of Suzanne Visser (Chair of Dutch Digital Design), Sinan Can (Journalist at NPO), Karlijn Goossen (Genre Coordinator Journalism at NPO), Patricia van Rijswijk (News Literacy Specialist), Tim van Lier (EDUtech Expert at VRT), Sebastiaan Scheer (Design Director & Board Member of Dutch Digital Design), and Marten Kuipers (Associate Design Director at DEPT®) [1][2][3]. The presentation will be hosted by Jos de Groot (Presenter of Pointer at KRO-NCRV) and Firoza Mulahella (Presenter of Brandpunt+ at KRO-NCRV) [1][2][3].
Impact and Inspiration for Young People
Fenna van Raaij of Dutch Digital Agencies emphasises: ‘With the Creative Jam, we not only want to inspire students but also enable them to make a real impact. Young people have a valuable voice in the societal discussion around misinformation. We believe that a creative interdisciplinary approach helps to strengthen that voice and develop concrete tools that allow them to navigate online more consciously and critically’ [1][2][3]. The goal of the Creative Jam is to show students that their knowledge and skills can make direct contributions to the challenges of our time [1][2][3].
Practical Tips for Readers to Recognise Fake News
To help readers identify fake news, we offer some practical tips [GPT]:
- Check Sources: Always verify the source of the news. Reliable media outlets typically have a good reputation and are transparent about their sources.
- Consult Multiple Sources: Compare information from multiple reliable sources to get a more balanced view.
- Use Fact-Checking Websites: Websites such as Full Fact, Snopes, and FactCheck.org can help verify facts.
- Critical Thinking: Ask yourself if the news sounds logical and if there is evidence to support the claims made.
- Analyse Text and Images: Look out for grammatical errors, unclear images, or edited photos that may indicate fake news.
- Approach Social Media with Caution: Be extra vigilant about messages that are quickly shared on social media without further verification.
- Improve Media Literacy: Participate in workshops or courses on media literacy to enhance your knowledge and skills.